With the CFAHome app, customers can order and customize their food and earn points with every purchase. It will be considered a Chick-Fil-A One membership, with each level achieved providing more benefits than the last. The app even turned into a competition for some friends to see who could reach the highest level (Red Member).
The app enhances your excellent customer service using the CFA Home app, making the checkout and purchase process more accessible. Some of my favorite features to help you further your overall business goals to get customers to download the app are promotions that are only valid when you use the app at certain times.
What You Can Do With the App?
The app creates a sense of community through special menu item promotions at Chick Fil A stores and encourages customers to download the app. The fact that customers in some locations receive a free item when placing orders through the app promotes the image of the community, calms app users, and at the same time attracts dropouts.
The application allows users to browse and order food at home or take it away from this franchise, choosing between breakfast, lunch, dinner, snacks, and a menu as they like at any time.
- Orders can be placed through your mobile device, and you can decide your preferred shipping method.
- You can redeem discount points for rewards on future purchases.
- Receive personalized menu recommendations based on your order history.
- Log in as a user via email or with your Facebook or Google account.
The mobile experience is designed to provide the same exemplary customer service that Chick-fil-A is known for. By leveraging customer data, we delivered personalized experiences that track customers’ favorite stores, their favorite orders, and more. Chick-fil-A offered its customers free items as part of its “Surprise and Joy” loyalty program.